According to Tim Cook (@tim_cook), Apple's latest holiday campaign highlights the iPhone 17 Pro's advanced AI-powered camera features by capturing festive moments with handmade puppet characters. The campaign demonstrates real-time image enhancement and computational photography powered by Apple's Neural Engine, showcasing how AI is revolutionizing mobile content creation. This development signals expanding business opportunities for app developers and content creators to leverage AI-driven video and photo editing tools on mobile platforms (source: Tim Cook on Twitter, Nov 27, 2025).